Welcome to the 21st Century
Read on to find out the importance of video content for you and your business
VIDEO AND MARKETING GO TOGETHER
LIKE MORECAMBE AND WISE
Going back to the early days of television commercials in the 1960s to right up to today’s platforms such as YouTube, Snapchat, Vimeo, and even Facebook Live, there’s no doubt that video has become a staple part of our information diet.
There are two primary reasons for the popularity of video content. Firstly, it is often convenient and to the point for today’s busy consumer. Secondly, video marketing gives marketers an attractive and easily shareable medium to connect to their target market.
Recent research has found that web video is a 600% more powerful marketing tool than traditional print email combined. Wow!
HERE’S 3 VIDEO ‘DID YOU KNOWS?’
- Just by inserting the word ‘video’ in an email subject, the click-through rate increased by 12%.
- Almost half of all video is watched on mobiles and tablets.
- By 2019, online video traffic will make up 80% of all consumer online traffic
- Videos up to 102 seconds long get the highest uptake.
